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Hidesign Stories
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Small town boys with big dreams!
India is now our biggest market, having surpassed the United Kingdom in 2009. Hidesign is no longer just a western brand; today it is expanding in India , Malaysia , Russia and Sri Lanka. Hidesign has become part of the incredible change sweeping across Asia . This is an adventure that has only just begun -
Discovering EI (East India) Leathers
The distinctive quality of E.I. leather came from the use of barks, seeds and oils native to South Indian mountains and forests -
The story of our East Indian leathers
Hidesign’s East India leather is especially strong, with a lively bounce because the extracts of Myrobalan seed and Wattle bark ‘feed’ and ‘fill’ the leather, unlike chemical chrome tanning which only ‘covers’ the leather fibers.