About Hidesign

Dilip Kapur began Hidesign in 1978 as a hobby. With a PhD in international affairs, no design background, the brand and the products were an expression of his belief in natural, sustainable materials and clean simple designs.

With its handcrafted look and unorthodox designs, the bags were radically different from anything available in Europe and the USA at the time. Hidesign was quickly adopted by alternative fashion stores in London, San Francisco and Melbourne. Now widely accepted in over 25 countries as a leader in the development of sustainable and innovative leather fashion.

Core Values

Hidesign has stayed true to its strong heritage of craftsmanship, sustainability and innovative design; core values that have inspired every single product we create.

Craftsmanship

At our atelier, craftswomen work in groups to construct a bag, because we believe human hands have soul. With an average work experience of over 17 years at our atelier, we have some of the most skilled leather craftspeople in the world.
Nothing is too much trouble at our atelier- we still knot every stitch ending by hand, our leather cutters use a fine-pointed knife that takes over two years to master, our brass buckles are individually sand-casted and painstakingly polished by hand. In a world full of synthetic copies, Hidesign stands out for being a handcrafted luxury.

Innovation & Design

We take pride at being unconventional. Our first few bags were so different from the norm, they were a hit on Castro Street, California, then the gay capitol of the world. Our Little Boxy bag, unashamedly different from the pretty bags of the 90s, won the ‘Accessory of the Year’ in the UK. We have always found inspiration in adventure, travel and culture, rather than following trends. Originality and simplicity are at the core of our design philosophy.

Natural & Ecological

While most tanneries shifted to the faster, cheaper process of chrome tanning, Hidesign revived the slow, labour intensive method of vegetable tanning. Learning from centuries old craft, using natural seeds and barks native to South India, we create fashionable leathers that get better with age.

Our atelier is a lush campus dotted with ponds and streams - an everyday inspiration to our craftswomen of the life we admire. Solar powered energy to run our atelier, 100% recycling of water at our tanneries and even using our leather scrap to make paper bags for our stores, being sustainable is in our DNA.

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1978

A REBEL IS BORN

Hidesign begins with a two-person artisan workshop. The first markets are small alternative shops in Australia and the United States reflecting the brand’s rebellion against uniformity and mass production.

1982

A COUNTER CULTURE FAVORITE

Hidesign starts in UK and fast becomes a counter culture icon in the independent stores.

1984

SOLID BRASS BUCKLES

Commitment to craftsmanship & ecology leads to the development of our new solid brass buckles – no more zinc alloy electroplated buckles. Hidesign goes back to the traditional skills of making bronze statues to sand cast solid brass buckles.

1985

SOLID BRASS BUCKLES

Commitment to craftsmanship & ecology leads to the development of our new solid brass buckles – no more zinc alloy electroplated buckles. Hidesign goes back to the traditional skills of making bronze statues to sand cast solid brass buckles.

1988

GETTING ESTABLISHED

John Lewis in UK is the first department store to the carry the full line of Hidesign leather goods that now includes handbags and wallets, as well as weekend, toiletry and computer bags.

1990

FIRST CUSTOM-DESIGNED ATELIER

Hidesign’s first atelier is an expression of the brand’s values - craftsmanship, innovation & sustainability. A lush garden of ponds, burnt brick architecture by Ray Meeker and work stations that encourage interaction rather than line production.

1992

ACCESSORY OF THE YEAR

Accessory Magazine UK chooses Hidesign’s “Boxy Bag” as Accessory of the Year. Princess Diana awards Hidesign this prestigious prize.

1997

FIRST INTERNATIONAL EXCLUSIVE STORE

Hidesign opens its first exclusive international store in Moscow.

1998

EMERGING MARKETS

The emerging markets of Malaysia, South Africa and China become a major growth area for Hidesign

1999

HEADING HOME

Hidesign enthusiastically launches in India! Hidesign’s annual fashion shows to launch the new collection are a “Social Event"

2001

AWARD WINNING AD CAMPAIGN

Marks the launch of our award winning campaign both in Europe and India.

2004

ALBERTO CIASCHINI JOINS AS LEAD DESIGNER

Hidesign introduces Alberto Ciaschini of Milan as its lead designer. Our multi-cultural design team continues to expand on the Hidesign signature look – creating classic styles with a contemporary edge.

2010

A FLAGSHIP STORE IN PONDICHERRY

Hidesign opens its four-story flagship store at the heart of Pondicherry. Museum pieces juxtaposed with high fashion accessories tell the story of the brand along with a café on the top most floor.

2013

LAUNCH OF SUNGLASSES

Hidesign increases its leather offering through category expansion into footwear with a focus on quality & comfort through leather lined shoes. Solid brass barrel pens and leather bound note books added to Hidesign’s gift range.

2014

CELEBRATING 35 YEARS WITH THE ICONS

Hidesign relaunches some of its earliest styles to commemorate 35 years with the Icon collection. A leather-bound, coffee table illustrates the heritage of the brand is launched along with a travelling exhibition inspired by the book.

2015

LAUNCH OF FOOTWEAR & STATIONERY

Hidesign increases its leather offering through category expansion into footwear with a focus on quality & comfort through leather lined shoes. Solid brass barrel pens and leather bound note books added to Hidesign’s gift range.

2016

REVIVAL OF EAST INDIA LEATHERS

Dilip Kapur, first heard of E.I leathers in the US, on his return to India, with the growth of Hidesign, he continued his quest to revive this centuries old craft. After much research and experimenting, the fully veg-tanned East India collection is launched.

2018

40TH YEAR WITH FRENCH ACTRESS KALKI KOECHLIN

A collaboration with Bollywood actress & activist Kalki Koechlin to co-design a special collection to mark our 40th year.

2019

CUSTOMISATION AT HIDESIGN ATELIERS

New format stores at key cities offer customization and personalization services for ultimate luxury of owning a piece like no other.

Hidesign Today

Anjali Lama, India's first transgender model from Nepal with Hidesign bag from Ashes collection.

Actor Ranveer Singh in Hidesign Sunglasses for MW.

Musician Dino Merlin with Hidesign travel bag Vegas.

Actor Jim Sarabh with Hidesign Sunglasses.

Blogger Juhi Godambe with Hidesign's work bag.

Nitibha Kaul with Hidesign's bag from Masaai Collection.

Actor Fawad Khan in Hidesign Leather jacket for Filmfare Magazine.

Leathers

Why Hidesign leathers are special

We are a leader in the use of vegetable tanning through the use of barks, seeds and natural oils for our leathers.

Hidesign uses only 100% full grain, top quality leathers, ensuring long lasting wearability. Our leathers are natural without any Polyurethane (PU) or synthetic coating.

We produce all our leathers in our own tanneries ensuring quality control & social responsibility.

Hidesign is an innovative designer with fashionable leather designs and colors.

Hidesign leathers are healthy for your skin as we avoid the use of chrome and other heavy chemicals.

The Hidesign leather tanning process is clean as 100% of the water used is recycled.

Journal

5 reasons you should own an EI leather bag

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Behind the scenes at the Rockstar shoot

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