Straight from the streets of Japan and into your hands – Meet Hidesign's Kawaii Collection!

If there’s one word that’s taken the world by storm lately, it’s got to be kawaii - the Japanese term for anything that makes your heart melt with love. Inspired by Japan’s love for all things cute, our new collection is as kawaii as it gets. We're talking fun, cute, edgy and soft.

But kawaii isn’t just about sweetness – it has many faces. With this collection, we’re diving into the darker, edgier side of kawaii too, known as goth kawaii.

So, are you into the cute, seductive side or the mysterious, gothic side?