Hidesign is pleased to announce its recent participation in TFWA’s, the world’s largest duty free and travel retail association, 2011 Singapore exhibition. Hidesign’s attendance consisted of both a 15 square-meter custom-made exhibition stand as well as Dilip Kapur’s participation in a panel on Indian airport retail.
Vikas Kapur, Hidesign’s International Director, said, “We have performed well in the Indian airports, and as part of our international growth strategy we are looking at expanding our presence in the world’s leading airports. It’s a difficult and niche business, but the rewards in terms of sales and brand visibility are great.” Hidesign already has a presence in several international airports including airports in Australia and England, and is in discussions for a presence either through a stand-alone store or a counter space in airports in Malaysia, Fiji, Maldives and several European countries.
Mr. Alain Maingreaud, Managing Director of TFWA, commenting on Hidesign’s participation stated, “We were delighted to welcome the Hidesign brand for the first time in May 2011 for the TFWA Asia Pacific exhibition in Singapore. The presence of premium Indian brands among the exhibitors enhances the image of our event among duty free and travel retail industry buyers in the Asia Pacific region. The design and layout of Hidesign’s exhibition space from this very first participation were perfectly in line with the high quality image of the TFWA Asia Pacific exhibition and contributed to the success of the event.
We were particularly fortunate to have the pleasure of welcoming Mr Dilip Kapur, President of Hidesign, as one of the key speakers in the conference at the start of the week. Mr Kapur gave a highly insightful overview of luxury brands in India, with excellent insights into the aspirations of consumers of luxury goods across the Indian continent today. Mr Kapur’s experience and knowledge in this field enabled delegates to gain a detailed and highly valuable perspective on the landscape of the Indian luxury brand market.”