HIDESIGN EXPANDS FOOTPRINT IN CHENNAI
Opens 2 stores simultaneously, taking store count to five
India’s leading luxury leather brand Hidesign has announced the launch of two new exclusive stores at Chennai’s Phoenix Marketcity in Velachery and Vijaya Forum in Vadapalani. Prior to this, Hidesign has been present in Isphahani, Express and Ampa malls in Chennai.
Spread over the area of 800 square feet, the store is one of the largest Hidesign boutiques in India. The much awaited Phoenix market city is one of the largest in Chennai and will bring a huge range of multi branded outlets and a host of international brands to the city.
Adding one more feather to the cap, Dilip Kapur says “Chennai has always been closer to our heart and we share a special connection with our clientele here. It’s a long term relationship and bond has become stronger with time. With this legacy and keeping loyalty factor in mind, we decided to launch two more stores in here and hope it continues.”
The stores showcase an extensive collection of bags ranging from handbags for women, travel bags, laptop bags, messengers, cross bodies and briefcases for men. An extensive range of small leather goods are also available at the new Hidesign store including wallets and belts. The store also stocks Hidesign’s Luxury collection designed by Alberto Ciaschini. Soon Hidesign will launch its range of sunglasses at the store.
Come indulge in the company of beautiful, hand crafted bags at Hidesign and luxuriate in an experience that’s truly unique!
THE STORE DESIGN
Taking only 30 days of construction, the store is custom designed by Gudjon Bjornason, the acclaimed Icelandic artist and architect, who has previously conceptualized Hidesign’s boutiques across India. The Hidesign store at Phoenix city mall presents customers with a complete brand experience. Features such as a sensuous leather wall behind the cash counter, wooden horizontal display shelves, and the embedding of the solid brass Hidesign ‘bull’ logo onto the teakwood floor are true to our ethos of custom designed exclusive stores. Glowing custom-made solid brass display racks merge beautifully with the trademark warm and cheerful color scheme of the store, in brown, cream and white. As always in Hidesign stores, the fixtures of the store are hand-made in natural materials such as wood, brass and leather, creating fresh and unusual designs that the brand is recognized for.
At the new Phoenix market city store, Hidesign is proud to present ‘Enchanted leathers’, the latest project by Ar. Bjornson. For this art piece, layers of smooth, vegetable tanned leathers of Hidesign have been hand-assembled and framed in the shape of a blooming flower. Says the architect, “The multi-layered art enhances the spirit of high quality design. The strong, yet playful visual imagery represent an exploded flower in full blossom. A celebration of life, art and design.”
As a brand, Hidesign has always been closely connected with art, whether in the design and nature of our product, the concepts behind the design of our stores, or in each season’s advertising campaign, thematically representing the values that the brand stands for. ‘Enchanted leathers’ is therefore an extension of this philosophy, further integrating the brand and its affinity for art.