Hidesign is pleased to announce the opening of its first exclusive store in Kathmandu, Nepal. The store is over 500 square feet and is located in the heart of Nepal’s Pulchowk district. “Hidesign is increasingly focussing on expansion into the countries neighbouring India,” says Vikas Kapur, International Director. “Residents of these neighbouring countries read the same magazines, travel frequently to India and as a result are already aware of the Hidesign brand. In addition, these countries are seeing strong growth, as opposed to the developed markets in Europe and the United States.”
Hidesign has for a long time had a presence in Sri Lanka, and is now looking at ways to enter Bangladesh. “Bangladesh is a very interesting market,” says Vikas Kapur. “Its growth rate is strong, it has a young and very large population, and it is important to enter the market at an early stage and develop brand recognition.