Hidesign expands into a luxury lifestyle brand with the launch of its Sunglasses collection
Grows product portfolio with new category line
Luxury leather goods brand Hidesign has diversified its product portfolio by adding a collection of sunglasses for the very first time. The addition of the new category line will play a vital role in the brand’s positioning as a premium luxury brand. The collection ramps up the brand’s style quotient and will be a great add-on for a customer seeking Hidesign’s contemporary fashion sensibility. The craftsmanship and refinement that make Hidesign’s products so quality driven, is reflected in the new eyewear collection.
The collection consists of a wide range of retro-chic sunglasses with a contemporary edge. While blending vintage shapes with practicality and comfort, the sunglasses exude Hidesign’s philosophy of simplicity. Laying emphasis on the values of a brand known to be natural, the sunglasses are devoid of plastic and have been made using acetate, metal and leather. The collection has fashion staples like aviators, side-detail glasses and wayfarers for both men and women. Look out for the leather inlayed styles, which promise to become a Hidesign classic.
The sunglasses collection opens up the options available to a Hidesign customer who espouse the brand values. It also increases Hidesign’s ability to reach out to new consumer groups. Priced at Rs. 3000 to Rs. 4500, the sunglasses will be available in shades of black, brown, nickel, gun metal, gold finishes as well as colours like red, deep pink, white and aubergine.
Hidesign’s current portfolio ranges from signature handbags to cross-bodies, trolley bags, bag jewellery, totes, hobos, clutches, iPad cases, belts, shoulder bags and wallets amongst others. The sunglasses are available at select Hidesign stores across India from April 2013 onwards.