Hidesign was awarded the Best Brand 'Bags & Accessories' at Shoppers Stop's annual Pinnacle Awards 2010 ceremony. The award is given to the brand that shows the highest growth and sales in its category. To be awarded best bags and accessories brand by Shoppers Stop is a fantastic achievement by Hidesign," said founder and President of Hidesign, Dilip Kapur. "The award comes after a year of hard work by both Hidesign and Shoppers Stop in creating more and more shop-in-shops and maintaining the same sense of luxury that a customer would feel in one of Hidesign's exclusive boutiques."
Hidesign has traditionally retailed almost entirely through its exclusive boutiques, but has in the past three years made a strong push to increase its presence in the high-end department stores. Not willing to compromise on customer service and the look and feel of its exclusive boutiques, Hidesign has worked with Shoppers Stop to recreate the atmosphere of its exclusive boutiques within shop-in-shops. These shop-in-shops carry an entire range of men's and women's products, similar to what a customer would find in an exclusive Hidesign store, are furnished with Hidesign store fixtures and are represented by a sales person trained by Hidesign."