HIDESIGN EXPANDS FOOTPRINT IN MUMBAI
Opens 2 stores, taking store count to twelve
India’s leading luxury leather brand Hidesign has announced the launch of the two new exclusive stores in Mumbai’s most coveted destinations Vivacity, Thane and Neptune, Bhandup. Prior to this, Hidesign has been present in Infinity Mall Malad, Inorbit Mall Malad & Vashi, Phoenix Market City Kurla, CR2 Nariman Point, Juhu Tara road, Oberoi Mall Goregaon, Phoenix Mills Lower Parel and RCity Mall Ghatkopar and Palladium.
Spread over an area of 950 sq ft, the Hidesign store at Vivacity is the one of the largest exclusive stores in the country and retails the entire range of Hidesign product offerings. The Neptune mall has been touted as a fashion destination in Mumbai and brings a huge range of multi-branded outlets and a host of international brands to the area. The Hidesign store at Neptune is the brand’s 11th exclusive store in Mumbai.
Adding one more feather to the cap, Dilip Kapur says “Mumbai has always been closer to our heart and we share a special connection with our clientele here. It’s a long term relationship and bond has become stronger with time. With this legacy and keeping loyalty factor in mind, we decided to launch two more stores in here and hope it continues.”
The stores showcase an extensive collection of bags ranging from handbags for women, travel bags, laptop bags, messengers, cross bodies and briefcases for men. An extensive range of small leather goods are also available at the new Hidesign stores including wallets and belts. Come indulge in the company of beautiful, hand crafted bags at Hidesign and luxuriate in an experience that’s truly unique!
THE STORE DESIGN
Taking only 30 days of construction, the stores are custom designed by Gudjon Bjornason, the acclaimed Icelandic artist and architect, who has previously conceptualized Hidesign’s boutiques across India. The Hidesign stores at both the malls presents customers with a complete brand experience. Features such as a sensuous leather wall behind the cash counter, wooden horizontal display shelves, and the embedding of the solid brass Hidesign ‘bull’ logo onto the teakwood floor are true to our ethos of custom designed exclusive stores. Glowing custom-made solid brass display racks merge beautifully with the trademark warm and cheerful color scheme of the store, in brown, cream and white. As always in Hidesign stores, the fixtures of the store are hand-made in natural materials such as wood, brass and leather, creating fresh and unusual designs that the brand is recognized for.
As a brand, Hidesign has always been closely connected with art, whether in the design and nature of our product, the concepts behind the design of our stores, or in each season’s advertising campaign, thematically representing the values that the brand stands for.