HIDESIGN EXPANDS FOOTPRINT IN KOLKATA

Opens store in Quest, taking store count to four

KOLKATA: 21st March 2014: India’s leading luxury leather & accessories brand Hidesign has announced the launch of its new exclusive store in Kolkata’s coveted destination, Quest Mall. In Kolkata, Hidesign is also available in City centre, City mall and South city.

Spread over an area of 500 sq ft, the Hidesign store at the Quest retails the entire range of Hidesign product offerings. Quest has been touted as a fashion destination in Kolkata and brings a large range of multi-brand outlets and international brands to the city. The Hidesign store is the brand’s 4th exclusive store in Kolkata. The opportunity of interacting with the ideal customer, the well-informed, career oriented, cosmopolitan consumer who appreciates well-made, handcrafted products and is sensitive to ecological issues has encouraged Hidesign to be present in all major locations across Kolkata. The brand speaks to the active lifestyle of the career driven modern man and woman.

Dilip Kapur, President and Founder, Hidesign says “Kolkata has always had a special place in my heart since I grew up speaking Bengali at the Sri Aurobindo Ashram. I share a special connection with my clientele here. It’s a long term relationship and the bond has become stronger with time. With this legacy and keeping loyalty factor in mind, we decided to launch our fourth store in here and hope the expansion here continues. The Kolkata customer is extremely knowledgeable about leather and our continuous success in this region reflects the depth of our relationship with our customer here” says Mr. Kapur

The stores showcase an extensive collection of bags ranging from handbags for women, travel bags, laptop bags, messengers, cross bodies and briefcases for men. An extensive range of small leather goods are also available at the new Hidesign stores including wallets and belts. Along with a strong growth in the Kolkata region, Hidesign’s online sales have also seen a strong growth of 213% in the last quarter.

THE STORE DESIGN: Taking only 30 days of construction, the stores are custom designed by Hidesign architecture team. The Hidesign stores at both the malls present customers with the complete brand experience. Features such as a sensuous leather wall behind the cash counter, wooden horizontal display shelves, and the embedding of the solid brass Hidesign ‘bull’ logo onto the teakwood floor are true to our ethos of custom designed exclusive stores. Glowing custom-made solid brass display racks merge beautifully with the trademark warm and cheerful colour scheme of the store, in brown, cream and white. As always in Hidesign stores, the fixtures of the store are hand-made in natural materials such as wood, brass and leather, creating fresh and unusual designs that the brand is recognized for.

As a brand, Hidesign has always been closely connected with art, whether in the design and nature of our product, the concepts behind the design of our stores, or in each season’s advertising campaign, thematically representing the values that the brand stands for.

ABOUT HIDESIGN : Founded in 1978 by Mr. Dilip Kapur, Hidesign is a lifestyle group, which re-defined the vision of luxury in India through an ethos of high quality, ecological values and personalized service. Hidesign has established its name through its iconic leather brand based on strong heritage of craftsmanship and innovation. Staying true to its core values, the group has extended its concept of lifestyle by opening two luxury boutique hotels in Pondicherry, Le Dupleix and Promenade.

By keeping its focus on a classic contemporary fashion statement with timeless yet edgy design, Hidesign caters to a highly savvy and sophisticated urban professional. The leather collection includes handbags, clutches, briefcases, wallets, laptop cases, belts and garments. Hidesign stands out for its high quality natural leather and the smooth soft glow of its solid brass fittings.

With a global presence, the group has become one of the first Indian brands to be retailed at premium international outlets – John Lewis, Selfridges and House of Fraser in the UK, Myers and David Jones in Australia, Stuttafords in South Africa, Parksons in Vietnam and Robinsons in South East Asia. Hidesign has grown to 84 exclusive stores and a distribution network in 23 countries. In India, the collection is available at all exclusive Hidesign outlets and leading retail stores like Shoppers Stop, Lifestyle, The Bombay Store, Westside and Landmark.