HIDESIGN EXPANDS FOOTPRINT IN KOCHI
Launches sixth exclusive boutique at Centre square
KOCHI: India’s leading luxury leather brand Hidesign has announced the launch of its exclusive store in Kochi’s newest destination Centre Square. The Centre Square mall has been touted as a fashion destination in Kochi and presents the consumer with a huge range of multi-branded outlets and a host of international brands. Prior to this, Hidesign has been available at the Kochi International Airport - International & Domestic Terminals, Lulu International Shopping Mall, Nucleus Mall and Bay Pride Mall. Spread over an area of approx 600 sq ft, the Hidesign store retails the entire range of Hidesign product offerings.
Dilip Kapur, President of Hidesign says, “We are thrilled to launch our latest store in Kochi at Centre Square which reflects our brand values and evolving customer profile. The opportunity of interacting with the ideal customer, the well-informed, career oriented, cosmopolitan consumer who appreciates well-made, handcrafted products and is sensitive to ecological issues has encouraged Hidesign to be present in all major locations across Kochi. The brand speaks to the active lifestyle of the career driven modern man and woman. The clean lines, use of natural materials like leather, brass, and wood add warmth and create an exclusive experience for the Hidesign customer. Kochi has been a key market for Hidesign and with the opening of this boutique, our customers can enjoy a great connect with the brand.”
“Kochi is pacing up fast and Hidesign sales have grown by 30% this year which is brilliant. Sales of bright coloured bags are really good in Kochi in comparison to other regions as Kochi is more women centric region and as the literacy rate is highest in Kochi, the scope of Hidesign expansion is much higher here as it perfectly matches the Hidesign customer profile. Along with a strong growth in the Kochi region, Hidesign’s online sales have also seen a strong growth of 213% in the last quarter” added Mr. Kapur.
The store showcases an extensive collection of bags ranging from handbags, clutches, crossbodies for women, messengers with I-Pod holders and briefcases for men. For convenient travelling, Hidesign store has wide range of travel bags such as wheelies, back packs, duffels and laptop bags. Accessories are plenty in number like I Pad, laptop sleeves, wash bags, mobile cases, jewellery boxes, cosmetic pouches, key chains & bag jewellery. An extensive range of small leather goods are also available at the store like wallets, belts, card holders and passport holders. Come indulge in the company of beautiful, hand crafted bags at Hidesign and luxuriate in an experience that’s truly unique!
THE STORE DESIGN: Taking only 30 days of construction, the stores are custom designed by Gudjon Bjornason, the acclaimed Icelandic artist and architect, who has previously conceptualized Hidesign’s boutiques across India. The Hidesign stores at both the malls presents customers with a complete brand experience. Features such as a sensuous leather wall behind the cash counter, wooden horizontal display shelves, and the embedding of the solid brass Hidesign ‘bull’ logo onto the teakwood floor are true to our ethos of custom designed exclusive stores. Glowing custom-made solid brass display racks merge beautifully with the trademark warm and cheerful color scheme of the store, in brown, cream and white. As always in Hidesign stores, the fixtures of the store are hand-made in natural materials such as wood, brass and leather, creating fresh and unusual designs that the brand is recognized for. As a brand, Hidesign has always been closely connected with art, whether in the design and nature of our product, the concepts behind the design of our stores, or in each season’s advertising campaign, thematically representing the values that the brand stands for.
THE ENCHANTED LEATHERS: Hidesign is proud to introduce ‘Enchanted leathers’, the latest project by Ar. Bjarnason. For this art piece, layers of smooth, vegetable tanned leathers of Hidesign have been hand-assembled and framed in the shape of a blooming flower. Says the architect, “The multi-layered art enhances the spirit of high quality design. The strong, yet playful visual imagery represent an exploded flower in full blossom. A celebration of life, art and design.” As a brand, Hidesign has always been closely connected with art, whether in the design and nature of our product, the concepts behind the design of our stores, or in each season’s advertising campaign, thematically representing the values that the brand stands for. ‘Enchanted leathers’ is therefore an extension of this philosophy, further integrating the brand and its affinity for art.
ABOUT HIDESIGN: Founded in 1978 by Mr. Dilip Kapur, Hidesign is a lifestyle group, which re-defined the vision of luxury in India through an ethos of high quality, ecological values and personalized service. Hidesign has established its name through its iconic leather brand based on strong heritage of craftsmanship and innovation. Staying true to its core values, the group has extended its concept of lifestyle by opening two luxury boutique hotels in Pondicherry, Le Dupleix and Promenade.
By keeping its focus on a classic contemporary fashion statement with timeless yet edgy design, Hidesign caters to a highly savvy and sophisticated urban professional. The leather collection includes handbags, clutches, briefcases, wallets, laptop cases, belts and garments. Hidesign stands out for its high quality natural leather and the smooth soft glow of its solid brass fittings.
With a global presence, the group has become one of the first Indian brands to be retailed at premium international outlets – John Lewis, Selfridges and House of Fraser in the UK, Myers and David Jones in Australia, Stuttafords in South Africa, Parksons in Vietnam and Robinsons in South East Asia. Hidesign has grown to 84 exclusive stores and a distribution network in 23 countries. In India, the collection is available at all exclusive Hidesign outlets and leading retail stores like Shoppers Stop, Lifestyle, The Bombay Store, Westside and Landmark.