Hidesign introduces a unique collection using East India leather (E.I.), first discovered and popularized by the British East India Company in the early 1800s. The leather made in South India using traditional method of vegetable tanning, was celebrated as one of the highest quality leathers around the world, for over two centuries. The E.I. leather production declined when chemically tanned leathers replaced it for their cost effectiveness and ease of tanning. Produced by tanneries around Tamil Nadu, E.I. leather was acknowledged by a registration under the Geographical Indications of India in 2008, thereby giving it international recognition and paving path for its revival. Hidesign aims to revive the lost art by bringing this 200 year-old heritage leather back to the retail forefront. The Collection has a range for both men and women that is modern and minimal with clean lines that focus on the beauty of the leather.