Hidesign celebrates 35 years of heritage and craftsmanship
Launches the ‘Icon Collection’
Pondicherry, September 2014:Hidesign, India’s leading luxury leather brand celebrates 35 years of heritage and craftsmanship. With centuries old skills, full grain leather, tanning with natural seeds and barks, Hidesign has created an exclusive position.
Hidesign which was started as a two-man workshop in 1978 has turned into a company of 3000 spread all over the world today. The history of Hidesign has been defined by the rebellion against uniformity and synthetic flatness of the mass market. Hidesign has always stood out for the sensuous naturalness of its high quality leather and the smooth soft glow of its solid brass fitting in the leather good.
As a part of the celebrations, Hidesign launches its Icon Collection which showcases some of the earliest bags. Dilip Kapur, President, Hidesign while talking about the bags says, “Hidesign’s earliest bags were a small range of our innovative bags that were a pure expression of our values and what we loved best- adventure, travel, clean design, wonderful materials that felt good, and a non-conformity that was stamped throughout the collection. As we have grown, with large collections and teams of marketing and design professionals, we still look back at our icon bags with great love as being the purest Hidesign bags.”
“The Icon Collection re-launches the earliest bags, maintaining the same purity reflected in the original bags: vegetable-tanned leathers, solid brass, cotton and leather lining and designs that have stood the test of time for the last 35 years” added Mr. Kapur.
The collection boasts of eleven classic bags such as doctor bags, briefcases, satchels and a duffel. The adventure and romance of travel is a great inspiration for Hidesign, and the same spirit is captured in the icon bags. The Hidesign lifestyle is full of travel, both for business and leisure. The passion for travel is still visible in the rugged leathers and solid brass buckles with which the brand originally started.
The Small Boxy Bag, a 1985 original was awarded as the winner for ‘Accessory of the year’ from Accessory magazine in UK. The compact bag with clean yet intrinsic design can be a perfect for all your important needs. Grazia bag has been inspired from the flapper girl describing the accessory for independent women with great style.The Safari doctor bag with its classic key lock design makes it an ideal travel bag. Castello briefcase made with soft leather and simplistic looks makes it an apt men’s bag to carry to work. Roberto duffel bag with its beautiful and natural vegetable tanning serves as an all purpose bag.
TPriyanka Dhawan, Asst Communications Manager| +91 firstname.lastname@example.org
Dipen Desai, Brand Manager |+91 email@example.com