Hidesign launches SS14 sunglasses
Luxury leather goods brand Hidesign launches new range of sunglasses for SS14. The collection ups the brand’s style quotient and will be a great add-on for a customer seeking Hidesign’s contemporary fashion sensibility. The craftsmanship and refinement that make Hidesign’s products so quality-driven, is reflected in the new eyewear collection.
The collection consists of a wide range of retro-chic sunglasses with a contemporary edge. While blending vintage shapes with practicality and comfort, the sunglasses exude Hidesign’s philosophy of simplicity. Laying emphasis on the values of a brand known to be natural, the sunglasses are completely devoid of plastic and have been made using acetate, metal and leather. The collection has fashion staples like aviators, side-detail glasses and wayfarers for both men and women. Look out for the leather inlayed styles, which have become much sought after bestsellers. The sunglasses collection clearly indicates a move in Hidesign’s positioning from a leather goods brand towards a lifestyle brand and opens up options available to a Hidesign customer who espouses the brand values. It also increases Hidesign ability to reach out to new consumer groups. Priced at Rs. 3500 and above, the sunglasses will be available in black, brown, nickel, gun metal, gold finishes as well as colours like red, deep pinks and aubergines.
Hidesign’s current portfolio ranges from signature handbags to cross-bodies, trolley bags, key-chains, totes, hobos, clutches, I-pad cases, belts, shoulder bags and wallets amongst others. The sunglasses collection will be retailed at exclusive Hidesign stores from April onwards. . The collection is now available to shop online on www.hidesign.com. Avail of our newly introduced cash-on-delivery facility while shopping online. Join us on www.hidesign.com